Rings of ruby reds. Concentric circles of bright blues, opulent oranges and mellow yellows. Time to play target practice with the Target tote bag by the mid-century Danish artist, Poul Gernes. © Gernes Estate.

Perfectly provocative. Colourfully edgy. Symbolic symmetry and jazzy geometry. Poul Gernes’ was rigorously experimental. In keeping with the reorientations of art in the 1960s, Gernes tore art down from the easels to engage others - the people, all of us - to help carry out his public works. Or with Gernes’ own words: "I cannot alone - want to join in?"

We thought you'd never ask!

I weigh 56 g (1.98 oz).
I can carry 20 kg (44 lbs).
My size is 50 x 42 cm (19.7" x 16.5").
My zip pocket is 11.5 x 11.5 cm (4.5" x 4.5").
My handle is 27 cm (10.6").

I'm made of polyester taffeta.
I'm STANDARD 100 by OEKO-TEX® certified.
I'm water resistant.
I'm made using waterless printing.
I’m recyclable.

LOQI is certified CO2 Neutral by Planetly.