On February 24th, 2022 Ukraine was invaded by Russia, a country 28 times the size of the Ukraine. Although some believed that Ukraine would quickly surrender or fall, it still stands strong. Ukrainians proved to have an unbreakable spirit and showed the whole world what true bravery is.
To encourage its people and celebrate their bravery, the Ukrainian government along with the creative agency Banda, launched a ‘BRAVERY’ campaign. It rapidly gained worldwide support around the globe. Today we are inspired to make our contribution to telling the world about how brave Ukrainians are. Does bravery have a color? Now we all know it has two colors.
The President of Ukraine, Volodymyr Zelenskiy, launched UNITED24 as the main venue for collecting charitable donations in support of Ukraine. Funds will be transferred to the official accounts of the National Bank of Ukraine and allocated by assigned ministries to cover the most pressing needs: defence and demining, medical aid and rebuilding the Ukraine.
100% of the net revenue from the BE BRAVE LIKE UKRAINE Bag will be donated to UNITED24 Foundation which provide help people who affected by Russian aggression and war.
Glory to Ukraine!