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    The Magic of Metallic

    "Believe it or not I can actually draw"


    Zip Pockets

    SNASK is your future romance

    Time to Smile

    Sustainability Matters

    Beauty: Making the World a Better Place

    Laptop Covers

    Smiley Collection

    Time to Smile

    LOQI x Smiley

    LOQI x Smiley share a common universe full of art, happiness and creative ideas. The sunny circle at Smiley is all about blue skies and big love and they created a collection of bags, zip pockets, weekenders, laptop covers and face masks for LOQI.

    The LOQI x Smiley collection are spreading endlessly good vibes.

    © Smiley

    © Smiley

    Good News

    Smiley is the original good news brand since 1972 its icon has become an integral part of popular culture, worn by trendsetters around the world.Smiley has been adopted as one of the leading cultural icons of the last century from graphic design to subculture symbolism. Gaining cult iconicity as a symbol for peace, happiness and activism, juxtaposing the worlds of art, fashion, film, music, print and popular culture, becoming embraced by generations of subcultures. In the late 90s, Smiley even helped to create a new universal language launching the “Smiley Dictionary”.

    © Smiley

    " We want to inspire the LOQI community to spread the word for art and positive messages.”

    — Belinda Klaes, Founder

    Match Made in Heaven

    This is why LOQI x Smiley is a match made in heaven because Smiley has always been about creating a happier, kinder, more conscious world, full of positivity.

    Happily Green

    Here at LOQI, the quality and durability of our bags have always been a priority and we are proud to say that all our products are sustainably produced.The new Smiley collection is made from 100% certified recycled taffeta material by GreenCircle JIAREN. The superstar GreenCircle recycled certified taffeta material can be recycled over and over again. LOQI is an OEKO-TEX® certified product. All components of our products are OEKO-TEX tested—from fabrics, to zippers, to threads.


    Say YES to a LOQI that brightens up your day, every day. Let’s reduce the use of plastic bags together, and care for the environment as much as we can. Our community is making a difference by always carrying a LOQI. It means the World, Mars, and Venus to us.

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    Did You Know?

    75% of an individual´s success is predicted by optimism, social connection and the way they perceive stress. It is our mission to drive optimism to inspire people with the LOQI x Smiley collection. Live the power of a smile!

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