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    Beauty: Making the World a Better Place


    It Is What It Is

    The IT IS WHAT IT IS statement reflects on the current social media culture and it's lack of reflection to provoke change. It is SHIT HAPPENS all over again, evoking a sense of defiance over status quo. The typography mimics the Smiley emoji which has become an ambitious symbol of our generation. What is she saying? Maybe it is not what it is though, right? Be on trend with the GOALGIRLS It is what it is recycled tote bag. © Goalgirls

    GOALGIRLS is a female-driven agency based in Berlin. Luckily, co-founder and creative directress of GOALGIRLS Kaddie Rothe went all in and created this expressive design. Creativity? A way for Kaddie to disrupt archaic social constructs and to communicate ideas for a more equal future.

    We thought you'd never ask!

    I weigh 55 g (1.94 oz).
    I can carry 20 kg (44 lbs).

    My size 50 x 42 cm (19.7" x 16.5").
    My zip pocket 11 x 11.5 cm (4.3" x 4.5").
    My handle 27 cm (10.6").

    I'm water resistant.
    I'm made of polyester.
    I'm made of 100% recycled material–GREEN CIRCLE certified.